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8:00 AM – 9:00 AM – Networking Breakfast Reception

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 9:00 AM – 9:05 AM – My Digital Shelf Welcome Speech

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Sarah Kingham, Director, My Digital Shelf

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                                          9:05 AM - 9:15 AM – Chairperson's Introduction and Event Overview

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Speaker Details TBC

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9:15 AM - 9:50 AM – Kellanova Europe’s Marketing Transformation Journey

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Phil Wilkinson, Senior Director Omnichannel Experience & Commerce – Europe, Kellanova

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• Kellanova Marketing Mission

• Creating Omnichannel Connected Experiences

• Driving Creative Excellence & Confidence

• Q&A

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9:50 AM - 10:15 AM –  Shoppable Products Everywhere: Drive Sales from Social​

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Brett Banner, SVP Strategy, PriceSpider

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When customers see your products everywhere, make every moment shoppable. Drive new customers from offsite channels and build a competitive strategy to increase share in your category from incremental sales. Unlock data on who’s buying, where they come from, and what they’re looking for to target more customers across every shoppable touchpoint.

 

                                                                       

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10:15 AM - 10:40 AM – Modernising your retail media strategy: How to improve internal alignment for external acceleration

 

Josh Clarkson, Global Head of Retail Media, Mars

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• Org structure across brand, agency and retailer

• Activities, tactics and how to streamline within wider media

• Metrics that matter

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10:40 AM - 11:05 AM – Networking Coffee Break

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11:05 AM - 11:30 AM - How FMCG Brands can Harness User Generated Content (UGC) across the Full Funnel to Drive Conversion

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Henrietta Wilson, Senior Account Director, Strategic, Bazaarvoice

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11:30 AM - 11:55 AM - How to build a simple, yet effective shopper marketing platform through seamless omni-channel execution in market

Grace Marks, Head of Shopper Marketing - Grocery and Value Retail, Britvic

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11:55 PM - 12:20 PM - Winning at Shelf
 

Andrew Watts, Founding Partner, KHWS
 

The most effective shopper marketing strategies and campaigns are based on audience understanding. This presentation will

demonstrate how uncovering a deeper understanding of your audiences’ buying behaviour can inform

creative & strategic solutions to solve a range of Shopper Marketing challenges.

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We will share case studies that have benefited from our behavioural science approach for these common Shopper Marketing challenges:

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• Effective promotions

• Compelling brand messaging that resonates

• Category leadership

• Branded bays that deliver

• In store navigation the drives fluent purchase

• Standing out from your competitors
   

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​12:20 PM - 1:20 PM – Networking Lunch Break

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1:20 PM - 1:45 PM - Can retail media really walk the talk around "Education"
 

Christina Jenkins, Senior Omni Channel Shopper Marketing Team Lead UK & IE, Colgate-Palmolive
 

Nikki Mitten, Brand Manager, Hill's Pet Nutrition
 

• Perhaps once the role of big ATL campaigns - could the tide be turning

• Retail media beyond the store enables different conversations and communication

• The power of an emotional hook previously hard to convey instore.....but is that changing and what does
  that mean for FMCGs

 

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1:45 PM - 2:10 PM - Unlocking the Power of First-Party Data in Shopper Marketing

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Matthew Clarke, Sales Director UK&I, Snipp

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• Exploring Trends and Challenges in Shopper Marketing: Uncover how shifting consumer behaviors, the rise of omnichannel shopping, and data fragmentation create both hurdles and opportunities for FMCG brands looking to stay competitive.

• Leveraging First-Party Data for Sustainable Growth: Discover how to effectively gather and utilize first-party data, especially from consumer transactions, to gain insights into detailed consumer purchasing behaviors, enhance segmentation and personalization, drive more meaningful engagement, and fuel long-term growth.

• Showcasing Consumer-Centric Success Stories: Be inspired by real-world examples of leading FMCG brands that have implemented data-driven shopper marketing strategies, delivering exceptional results by putting the consumer at the heart of their efforts.

 

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2:10 PM - 2:35 PM -  Roundtable Discussion
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2:35 PM - 3:00 PM - Networking Coffee Break

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3:00 PM - 3:25 PM – Driving Brand Success: The Journey of Impactful Campaigns

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Özgü Yıldırım, Senior Brand Manager, Kimberly-Clark      

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• Tailored Campaigns for Shopper Insights

• Influencing Purchase Decision

• Maximizing Conversion and Sales

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3:25 PM - 3:50 PM - Unlocking the True Value of Shopper Marketing….

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Craig Woolley, Marketing Activation & Sponsorship Director, The Heineken Company

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• The importance of shopper marketing in today’s World.

• ROI; more than just a metric

• How shopper marketing influences brand strategy​

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    3:50 PM - 4:15 PM - Creating Desire at the Moment of Choice
 

Efrain Rosario, Global Head of Futures & Omnichannel Shopper Insights, Diageo
 

• sharing a high-level glimpse at our brand-building model on driving world-class experiences at the point of purchase

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4:15 PM - 4:25 PM - Chairperson's Event Summary and Closing Remarks

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4:25 PM - 4:30 PM - ​​My Digital Shelf Thank you and Closing remarks
 

Sarah Kingham, Director, My Digital Shelf

 

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4:30 PM – 5:30 PM - Networking Drinks Reception

 

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